Benefits of Joining the Turystyczna Organizacja Otwarta Community
Being part of the Turystyczna Organizacja Otwarta (Open Tourism Organization) means not only access to a broad network of contacts, but also many other benefits that make our association a foundation for the development of tourism businesses in Poland and abroad.
TOO is an organization that brings together almost 1,500 entities from various branches of the tourism industry, creating a strong and integrated community of professionals. As a member, you gain not only support in your day-to-day operations, but also real influence on shaping the development of the tourism industry at national and international level.
1. Joint activities promoting tourism and the image of Poland
As an organization that brings together representatives of various segments of the tourism industry, Turystyczna Organizacja Otwarta runs numerous initiatives promoting Poland as an attractive tourist destination. Taking part in such campaigns is a chance for your company to gain wider visibility both in Poland and on international markets. As a TOO member, your brand is included in strategic projects such as:
• International tourism fairs – as a member of the organization, you have access to organized exhibition spaces at prestigious events held in Poland and abroad. It is an excellent opportunity to present your services and win new business partners.
• Tourism promotion campaigns – TOO organizes a variety of campaigns promoting the activities of our members and Poland as a venue for conferences, congresses, business tourism, and cultural, active and nature tourism. Thanks to your membership, you can take part in campaigns that attract investors and tourists, thereby increasing tourist traffic in Poland.
• Event organization – we give our members space to take initiatives that promote their businesses or respond promptly to the needs of a changing environment.
2. Access to training, workshops and specialist educational resources
As an organization whose goal is the development of tourism in Poland, TOO offers its members a wide range of training courses and workshops that help improve competences in various areas of tourism. As part of our community, you have access to:
• Tourism management training – for companies involved in organizing travel, serving tourists or managing tourist facilities, we offer specialist courses and workshops that will help you manage your business better, optimize operational processes and increase efficiency.
• Tourism marketing workshops – you will learn how to promote your services effectively, how to use new technologies in tourism marketing, and how to adapt your offer to the changing needs of the tourism market.
• Modern technologies in tourism – our training and the events we organize also cover topics related to the digitalization of the tourism industry. You will learn how to implement innovative IT solutions and process automation, and how to use artificial intelligence to improve the tourist experience.
• Training in tourism event organization – for organizers of events, conferences, congresses and festivals, we offer the knowledge and skills necessary to manage large-scale events effectively, while ensuring safety and high service quality.
3. Networking with professionals from around the world
Turystyczna Organizacja Otwarta is an international platform that makes it possible to connect with professionals, market leaders and representatives of tourism companies from around the world. Our events, meetings, conferences and fairs create space for exchanging experience and looking for new partnerships. Members of our organization can count on:
• B2B meetings with international partners – we regularly organize meetings and forums that enable the exchange of information and the negotiation of new contracts with tourism companies from various countries. Thanks to our organization, you can reach new markets and establish cooperation with foreign suppliers, tour operators or event organizers.
• Access to international tourism markets – thanks to cooperation with foreign partners, your company gains the opportunity to develop its business in new markets. TOO supports its members in searching for partners in different regions of the world, which allows them to expand their activities and win new clients.
4. International representation and presence on foreign markets
Turystyczna Organizacja Otwarta is a pioneer in the industry: as the first non-profit organization, we have an official representative office in Bulgaria, which opens up great opportunities for our members to cooperate with tourism companies in that region. Our international representative office means:
• Access to new markets – thanks to our representation in Bulgaria, your company has the chance to expand into the Balkan markets, gain new clients and partners, and broaden its offer in these dynamically developing markets.
• Direct cooperation with foreign partners – our representative office makes it easier to build relationships with Bulgarian and other regional partners, and also makes it possible to organize events and business meetings in the region.
5. Involvement in legislative processes and influence on tourism policy
Turystyczna Organizacja Otwarta also has a strong voice on matters related to tourism legislation in Poland and the European Union. As a member of our organization, you can actively influence the creation of regulations that have a direct impact on tourism activity. Membership in TOO means:
• Involvement in legislative processes – we cooperate with the government, local government institutions and international organizations to shape legal regulations that support the development of tourism and event organization. TOO members have the opportunity to submit their opinions and proposals, which allows regulations to be better adapted to the needs of the industry.
• Protection of members' interests – through active participation in consultations and legislative processes, TOO represents the interests of its members at national and international level, working for favorable regulations and conditions for conducting tourism activity.
• We raise difficult topics – as an organization independent of government administration, we are not afraid to voice loudly our opposition to the incompetence of state bodies whose actions may negatively affect the industry.
We invite you to join!
Turystyczna Organizacja Otwarta is an organization that plays a key role in the development of tourism in Poland and abroad. By joining us, you gain access to unique resources, a broad network of contacts, support in the areas of legislation and education, and the opportunity to take an active part in international projects promoting Poland as a tourist destination. Our organization is a space for jointly shaping the future of the tourism industry in Poland and beyond its borders. We invite you to join our organization and enjoy the many benefits of membership!
