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Uganda Opens a New Chapter in Tourism Promotion

Editors

Uganda is embarking on a new path to build its international profile, focusing on more intensive marketing and modern promotion of the country.

The aim is to show the world not only the extraordinary beauty of Uganda's nature, the richness of its culture and authentic tourism experiences, but also the country's growing potential as an attractive destination for business tourism, conferences and international events (MICE).

What Uganda is building its offer on

  • Nature and culture — exceptional natural assets and rich culture as the foundation of the leisure offer.
  • Authentic experiences — a tourism product based on the hospitality of local people.
  • MICE — business tourism, conferences and international events, supported by modern infrastructure.

TOO's comment

Turystyczna Organizacja Otwarta (the Open Tourism Organisation) is following this direction with interest. It is an excellent example of how a deliberate marketing strategy can strengthen a country's image, build its competitiveness and open up new opportunities for international cooperation.

Uganda — a destination worth discovering.

Dotyczy grup roboczych: MICE & Events

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