Polish tourism is posting record growth. Is your company ready to serve every customer? Claim a free competitive advantage.

2025 is a year of dynamic recovery for Polish tourism. The numbers speak for themselves: in the first three quarters we recorded growth of over 10% in the number of tourists and almost 5 million more overnight stays. The market is growing, and so is the appetite for profit.

However, in this crowd only those who understand that modern tourism is about more than a nice view from a hotel window will win. It is the ability to adapt to the needs of every customer.

Do you know how much business potential lies in accessible tourism? Does your staff know how to professionally welcome a guest with a disability, a senior, or a family with small children? If not, every day you lose customers to competitors who have already done their homework.

Knowledge that builds profits – now free of charge

In the tourism industry, cooperation and the exchange of experience are the foundation of growth. That is why, responding to the needs of the market, Turystyczna Organizacja Otwarta (the Open Tourism Organization), commissioned by the Ministry of Sport and Tourism (Ministerstwo Sportu i Turystyki), is launching an exceptional, free series of workshops:

"Tourism Without Barriers – 2025"

This is not another theoretical training course. It is a practical programme designed to build shared awareness of barriers and, above all, of the business opportunities that come with removing them.

Who is this training for?

This holistic training model is aimed at a wide range of professionals:

• Employees of travel agencies, hotels and carriers.
• Tour guides and animators.
• Companies from the events industry.
• Representatives of public institutions, local governments and non-governmental organizations.

Why should you be there? What will you gain?

Taking part in this free programme is an investment that pays off immediately in higher quality of services and better alignment of your offer with real market needs.

Here are your benefits:

1. You will open up to a new market: You will learn how to attract and professionally serve a customer segment that is often overlooked yet has enormous purchasing potential.
2. You will raise your service standard: Your employees will gain confidence in dealing with every customer, which will translate directly into positive reviews and recommendations.
3. You will gain a competitive advantage: At a time when access to knowledge can make or break a business, you receive expert know-how completely free of charge.
4. You will join a cooperation network: The training is also an excellent opportunity for networking and exchanging experience between business and administration, which is crucial for the sustainable growth of the sector.

Don't wait for your competitors to get ahead of you

Professionalisation of staff is one of the pillars of strong Polish tourism. Take advantage of the opportunity offered by the Ministry of Sport and Tourism and Turystyczna Organizacja Otwarta.

The number of places at the workshops is limited. Don't let this chance to develop your business pass you by.

👉 CLICK HERE TO FILL OUT THE REGISTRATION FORM AND RESERVE YOUR PLACE AT THE FREE TRAINING

Invest your time in knowledge that will pay off. See you at the workshops!