Meetings – Incentives – Conferences – Event (or Exhibitions Industry) – this is the full definition of the MICE industry. It is the meetings and events industry, which covers organizers of events, conferences, training sessions and meetings, event agencies arranging incentive trips, the HORECA sector, and conference and congress facilities. The MICE industry is also referred to as Business Tourism, as it is a segment of the tourism sector used primarily in the business market.
MICE and Event
